For
real impact, a web site needs to generate
an emotional response.
How do you do that? Sound! More than any
other sense, sound creates the emotion you're
looking for. People will never respond to
written text like they do to a human voice.
And that's what gives a web site the impactyou need. Below are some statistics
that support the use of sound on your website.
Visitor
Retention Results
A recent study done by RealNetworks
showed that visitors stayed at websites
that use audio 70% longer than websites
that had no audio. More people will
return more often, and they'll stay
longer which helps increase sales leads.
Reliability
Results
Study done in 2003, by RealNetworks
showed that audio-enhanced web sites
generate 34% higher sales for e-commerce
sites.
